International Student Recruitment

International education is one of the largest and fastest growing economic sectors in the world. Increased access to primary and secondary education, as well as growing wealth and employment opportunities means that the world’s student population is more mobile that it has ever been before, and overseas study now ranks among the most important markers for graduate success. The number of outward-bound students from China has risen to over 700,000 per year, and India is now sending nearly 200,000 students abroad on an annual basis. With numbers like these it’s no wonder that international student recruitment has become a focal point for university admissions offices. International students represent a valuable and dynamic potential for universities, but recruiting students from abroad comes with its own unique challenges.

When you joined the international education marketing and recruitment field, you accepted an array of challenges. We took a look at the 4 most common problems you’ll face when trying to recruit international students and compiled our best tips on how to overcome them.

1. Generating leads and applications

Globalization impacts our daily world and strengthens the competition workplace year after year. And let’s be honest: it is very true in the international higher education industry. For over 5 million students who decide to study abroad, there are many attractive opportunities which are well beyond national borders. Attracting foreign students to your university and increasing applications are probably your biggest challenges.

2. Measuring the ROI of your marketing campaigns

Return on investment is an important metric for determining the success of your international student marketing initiatives. Given the fact that study abroad is a complex decision-making process, it’s probably very challenging for you to have a perfect overview of the impact of your marketing campaigns.

3. Securing a budget for your international student recruitment

Getting a bigger budget for your international marketing is never an easy task. You may not be the final decision-maker, your university may not be flexible in its marketing expenditures nor focused on internationalization.